Nasdaq
Redesigning nasdaq.com for the modern era
The world's largest exchange needed a digital presence to match
Nasdaq.com was struggling with fragmented user experiences across multiple legacy systems. Public companies, investors, and financial professionals needed seamless access to market data, listings information, and investor relations tools but faced a disjointed digital landscape.
Our challenge was to unify the Nasdaq digital ecosystem into a modern, cohesive platform that serves diverse audiences while maintaining the trust and authority expected from the world's second-largest stock exchange.
Role
Director of Product Design, Postlight
Duration
18 months
Services
Information architecture, UX design, design system
Team
EPD team, Nasdaq MarTech stakeholders
Design system
Component library
Built a comprehensive design system with reusable components for stock tickers, data cards, educational content, and interactive modules that maintain consistency across the platform.
Brand evolution
Modern visual language that maintains institutional trust while embracing innovation.
Key features
Unified market data platform
Consolidated real-time market data, historical analytics, and trading information into a single, coherent platform. Users can access comprehensive market insights without navigating between multiple disconnected systems.
- • Real-time market data feeds and analytics
- • Historical performance visualization
- • Cross-market comparison tools
Streamlined listings experience
Redesigned the public company experience with intuitive access to listing requirements, compliance tools, and investor relations resources. Simplified complex regulatory processes into clear, actionable workflows.
- • Simplified listing application process
- • Integrated compliance monitoring
- • Investor relations tool suite
Intelligent information architecture
Created adaptive navigation that serves different user types—from individual investors to institutional traders to public companies—with personalized pathways to relevant information and tools.
- • Role-based navigation and content
- • Contextual search and filtering
- • Personalized dashboard experiences
Impact
Increase in lead generation in the first month for newly designed landing pages
Amount of potential revenue in that first month. With over 300 business units, the increase revenue potential reaches into the billions
Reduction in support tickets through improved self-service